The first call is free and short
Thirty to sixty minutes. I'll ask about who decides what to buy, how long the cycle takes, and what your service number is. By the end of it we'll both know whether a diagnostic is worth your money.
Next step
If that answer takes more than one sentence, there's probably an engagement here. An hour on a call is usually enough to know whether it's worth paying for — and if it isn't, I'll say so.
Send a note
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Before you write
Thirty to sixty minutes. I'll ask about who decides what to buy, how long the cycle takes, and what your service number is. By the end of it we'll both know whether a diagnostic is worth your money.
If you're already disciplined, or the problem is really an ERP replacement, or you'd be better served licensing a platform — I'd rather say that on the first call than three weeks into an engagement.
No list, no sequence, no third-party enrichment. If we don't work together, you won't hear from me again unless you write back.